Intelligent Adsense

What is Click Through Rate (CTR)?

Why is it important?

• Click through rate, or CTR, is the ratio of ad views to clicks on that ad.
• For example if you have 100 views to your ad, and 10 clicks during those 100 views, you would have a 10% CTR. That is a great amount for an advertiser in a competitive arena. If you are the only advertising, 10% is an average amount.Keep in mind that CTR can fluctuate heavily based on what other advertisers are bidding that day. Some advertisers have a monthly budget that they spend in the first few weeks of the month. Therefore towards the end of the month there are usually less advertisers to compete with, you get less expensive clicks, and your ads are shown towards the top of the page and are more likely to get clicked. Therefore, if you can afford to advertise the same amount for the entire month, you will probably have a higher CTR during the end of the calendar month.
• CTR is especially important when advertising on Google Adwords because Google filters ads not just based on CPC (cost per click) but also on CTR. If you have a medium CPC but a high CTR, you will usually be shown above someone with a medium-high CPC and a low CTR.

Monitoring and improving your CTR.

• With the keywords selected, we will create and rotated multiple ad messages. These ad messages will be tested and monitored to see which works best. A better ad will lead to a higher CTR and lower bids for the same ad position. (In some cases, you might find that one ad outperforms others in terms of CTR, but another ad might lead to more conversions.)